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Toyota Etios Liva launched in India, starts at Rs. 3.99 lakh

     Toyota has launched its much awaited small car Etios Liva in New Delhi today. The Etios Liva is priced between Rs. 3.99 - 5.99 lakh ex showroom New Delhi. This is the first car from world's largest automobile manufacturer Toyota in India. Earlier in December 2011, Toyota had launched the Etios sedan in India creating a flutter in the entry level sedan segment.

     The Etios Liva is powered by a 1.2L 4 cylinder petrol engine with 80 Bhp of power at 5600 rpm and 10.6 Kgm of torque at 3100 rpm. Toyota has worked extensively on reducing Etios Liva's weight which is just 890 Kg. This low weight helps the car to deliver good fuel efficiency of 18.3 Kmpl (ARAI certified).

     The Etios Liva has been built for India keeping in mind the conditions prevailing in the region. A lot of effort has been put for cost reduction to make the car competitive. In spite of reducing in the production cost, Etios Liva promises to deliver a decent performance.

     The Etios Liva will be available in 4 variants. The company aims to sell 1,00,000 units of Etios sedan and Etios Liva in the first year.

     Speaking on the launch of Etios Liva, Mr. Sandeep Singh, MD Toyota Kirloskar Motors said that Toyota now has become a complete manufacture in India with range of cars from small car to high end SUVs. He commented that Etios Liva is a stylish compact and a useful car.

     With the launch of Etios Liva and pricing it competitively, Toyota has created a price war in the B segment category. Other manufactures would definitely feel the heat and do not be surprised to see some price correction in the segment.

     As for the diesel Etios Liva, there is no news about it as of now. But Toyota indents to launch its small car Liva with its frugal and efficient diesel engines some time next year. It is the diesel Etios Liva which the industry is waiting for to compete against the market leader Swift. Since the diesel Liva would take some more time to come, Maruti can breathe easy for a while.

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