Mahindra has unveiled the name of its much awaited global SUV codenamed W201. The vehicle is christened XUV 500 (pronounced as XUV ‘5 double Oh’). The XUV500 is Mahindra’s first global SUV with significant in styling and development from customers all over the globe. Mahindra has done customer research for XUV 500 in Western markets, South Africa and India. The XUV500 has been tested across Europe, Australia and South Africa among others.
The XUV500 is conceptualized keeping in mind the category between the Scorpio and high end SUVs. The XUV500 is aimed at Generation X, where the double O denotes the added Oomph value in the product.
The XUV500 is designed entirely in-house at Mahindra’s world class R&D facility – Mahindra Research Valley at Chennai. It is the first indigenously developed monocoque SUV with the first transverse engine offering from Mahindra. Right from the start XUV500 has been developed for global standards of quality, technology, testing norms, regulations and emissions.
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