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Showing posts with label bharatbenz. Show all posts
Showing posts with label bharatbenz. Show all posts

BharatBenz launches its range of trucks in India

     Daimler India Commercial Vehicles Pvt. Ltd. (DICV) today launched its first set of trucks in India under the BharatBenz brand. The three trucks launched are 2523R and 3123R for the haulage segment and 2423C for the construction segment. These trucks is available at BharatBenz state-of-the-art dealerships. 


     Speaking on the occasion, Mr. Llistosella said: “Today is an important milestone for all of us at Daimler and Indian trucking as, from today on, Indian truck buyers will have a new choice. A choice of trucks that are more fuel efficient, more reliable and in the end makes them more successful. BharatBenz is here, and we are proud to have delivered on the promise we made since 2010, to launch our trucks in September 2012. We will drive the change in the Indian market with a new product experience, a new sales experience and a new service experience for our customers.”

     BharatBenz also has tied up with four leading Indian financial institutions – HDFC Bank, ICICI Bank, Sundaram Finance and Kotak Mahindra Bank Ltd., who will offer tailored financing solutions for customers. Additionally, several other banks & NBFCs have also approved BharatBenz products with attractive terms & conditions. Cholamandalam, SREI, Magma, IndusInd Bank, Axis Bank, YES Bank, Reliance Capital, L & T Finance, to name a few.

Source: BharatBenz

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BharatBenz – the new brand from Daimler for India

     German automobile giant Daimler AG has unvieled a new brand for India named ‘BharatBenz’. With the increasing demand of commercial vehicles in India, Daimler aims to gain maximum foothold with this new brand in the segment. The new brand BharatBenz will be limited to commercial vehicles like buses and trucks from Daimler Group in India.

     Under BharatBenz brand, Daimler has invested Rs 4,400 crore at a facility in Oragadam near Chennai which will manufacture 6 to49 tonnes commercial vehicles. Bharat Benz will compete with players like Sweden’s Volvo, Germany’s Man and America Navistar in India heavy vehicle segment.
Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG & Head of Mercedes-Benz Cars -
We would have liked to come to the country earlier but there was a slowdown. We are very clear that we want to take a leadership position in India. We have chosen a very promising product for this market.
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