Honda today introduced an anniversary
edition variant of its mid-size sedan Amaze commemorating its first anniversary
in India. Since its launch on April 11 last year, Honda has managed to sell
80,000 units of Amaze, which is a remarkable feet for Honda in India.
The anniversary edition gets cosmetic
changes in the form of spoilers, door visors and new upholstery. The car is available
at a premium of Rs. 70,000+ over the VX and S variant’s price.
Honda Amaze anniversary
edition features:
Front, Side, Trunk and
Rear Spoiler
Exhaust Pipe Finisher
Door Visors
Woody Panel Dashboard
New Elegant Seat Covers
Mr. Jnaneswar Sen, Senior Vice
President, Marketing & Sales, Honda Cars India Ltd said -
“Honda Amaze has been a game changer in
its segment and has enabled HCIL to reach out to so many new customers,
bringing them into the Honda fold. We are delighted to introduce the new
‘Anniversary edition’ amongst customers to celebrate its success. It is Honda’s
constant endeavor to provide freshness to our products and create excitement in
the market. We are confident that the differentiated and youthful look of the
car will have greater appeal to our customers.”
Honda Amaze Anniversary Edition – Press
Release
Honda
Cars India introduces "Anniversary edition" of Amaze Celebrates
Amaze’s success with strong sales of 80,000 in first year
New Delhi, April 15, 2014: Honda Cars India Ltd. (HCIL), leading
manufacturer of premium cars in India, today introduced the ‘Anniversary
edition’ of its family sedan Honda Amaze to mark the 1st Anniversary of the car
in the Indian Market.
The ‘Anniversary
edition’ comes loaded with distinctive sporty features including front
under-spoiler, side under-spoiler, rear under-spoiler, trunk-spoiler along with
door visors and exhaust pipe finisher. The interiors of the car have been
further enhanced with premium upholstery and contrasting wooden finish panel on
the dashboard. These value additions have not only added to the overall appeal
of the car, but also created a unique combination of stunning features and
styling.
The car will also
have an ‘Anniversary edition’ emblem to highlight the special edition and will
be available in ‘VX’ and ‘S’ variants in both Petrol and Diesel.
Announcing the
‘Anniversary edition’, Mr. Jnaneswar Sen, Senior Vice President, Marketing
& Sales, Honda
Cars India Ltd said,
“Honda Amaze has been a game changer in its segment and has enabled HCIL to
reach out to so many new customers, bringing them into the Honda fold. We are
delighted to introduce the new ‘Anniversary edition’ amongst customers to
celebrate its success. It is Honda’s constant endeavor to provide freshness to
our products and create excitement in the market. We are confident that the
differentiated and youthful look of the car will have greater appeal to our
customers.”
Powered by the
revolutionary 1.5L i-DTEC diesel engine and 1.2L i-VTEC petrol engine, Honda
Amaze is the strongly preferred family car in India. The Amaze is a perfect
package which embodies the best of Honda’s technologies to deliver fun, agile
and effortless driving, fuel-efficiency, spaciousness & safety. The car has
received an overwhelming success ever since its launch in April last year
selling more than 80,000 units across the country.
The ‘Anniversary
edition’ of Honda Amaze will be available at a special price of Rs 71,861 over
the price of the standard ‘VX’ and ‘S’ variants.
