Good news for Skoda lovers.
Volkswagen has decided to reposition Skoda brand; that is Skoda will be
positioned below the Volkswagen. This can happen only if Skoda car prices are
reduced which is good news. Volkswagen owns Skoda and Audi and all over the
world the parent VW sits between Skoda and Audi in terms of brand value. Here
in India Skoda and Volkswagen have similar brand value which is seriously hampering
Volkswagen’s brand image.
Skoda with its first vehicle in
India ‘Octavia’ has built a reputation of a luxury car maker. The launch of
Superb and Fabia which are best in terms of luxury in their respective class
has put Skoda brand at the top of the chart. The Larua took off from where
Octavia left. Having a good brand value is an asset to the company. But here
the parent company Volkswagen thinks otherwise because Skoda is seriously denting
Volkswagen’s image in India.
Volkswagen known to make quality
cars is struggling to build the brand. Rivals such as Hyundai and Ford are
delivering products which are better value for money cars. Volkswagen cars are
no doubt the best in their class but somehow are not able to sell in numbers
the company expect. With reducing Skoda
car prices Volkswagen can position itself clearly where it deserves to be, but
in India it will take some time, may be another 2 to 3 years.
