Toyota Etios launch on 1st December

      Toyota Kirloskar Ltd will launch its maiden small car Etios “meaning origin of” on the 1st of December 2010 in India. Toyota has roped in ace musician A R Rahman as its brand ambassador to promote the vehicle. This is the first time when a car company has roped in a musician when its competitors are getting the job done by more glamorous hollyhood hunks and of course not to forget the star cricketer. One thing is for sure – we will surely get a brilliant tune for the car commercial like the famous tune from Rahman for the Airtel ad.

     Toyota has been working hard to deliver the best quality product for Indian customers. The Etios has been designed and developed keeping in mind of the Indian conditions and hence you can find the new ad with the tagline – World first, India first.

     After extensive testing Etios on the Indian roads, Toyota has raised the suspension by 20 mm for smooth gliding on the bumpy roads. Toyota has also added a steel plate under the chassis to prevent the stone hits to the fuel line and brake pads. Brilliant idea isn’t it.

     Etios hatchback have to compete with already packed B segment with i20, Polo, Swift, Fabia & Punto fighting for the pie. Etios sedan will also have to rub its shoulder with C segment cars like Vento, City, Verna and Fiesta. The big advantage on the Etios’s side is its a Toyota which is known worldwide for its high class quality. The price factor also plays a major factor as it is rumored that Etios is expected to be priced between Rs 4.5 to 5 lakh (for base variant). We might at last see a real competitor to the Swift. Do we?