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Honda aims big for India, hopes to sell 1 million cars by 2015-16

     Honda has never been so serious in Indian markets. The tragedies in Japan and Thailand prompted the Japanese motorcycle to car manufacturer ‘Honda Motor Corporation’ to focus more on the developing markets to break even volumes and thus profits.

     Honda first entered India in 1998 with a sole mode ‘City’ sedan. The City since then almost ruled the segment in spite of being priced high, just because of the sheer pleasure it give to its customers. In fact the ‘City’ lost its dominance recently to the new entrants Volkswagen Vento and Hyundai Verna. It was not due to the better quality and value for money of the new enterants, but just for the lack of a diesel option.

     Honda has developed a 1.6 L diesel (i-DTEC) which will power the ‘City’ sedan and hopefully the Civic as well. Though the engine and its technology is the first from Honda in the segment, the strong heritage of quality products of Honda assures us to have a wonderful diesel engine which could surpass its competitors in most of the parameters. A smaller 1.2 L diesel is also under development to propel Jazz and Brio to be launched early next year. The diesel Brio has already been spied testing in Noida, which means the Brio diesel will come sooner than expected.

     With range of diesel vehicles in the Honda’s portfolio, the company aims to sell over 1 million units in India by the next 4 to 5 years. To attain this Honda has to sell over a lakh of vehicles per year which is possible only when it prices its vehicles cheaper than its competitors. Also Honda has to bring more range of cars in different segments to get the volumes going. The launch of Brio petrol with a price tag of Rs. 3.95 lakh (ex-showroom, New Delhi) and re pricing of Jazz petrol is a classical example which has made Honda to rethink about its strategies in India.

     We at have faith that Honda has all the capabilities to be another Suzuki Motor Company in India. With Honda’s brilliant technology, futuristic design, strong quality maintenance, environmental awareness and the zeel to make a better automobile, we Indians will have a wonderful time motoring in the coming days. We would also like to see Honda Freed, Honda Concept S and Honda Odyssey plying on our roads. 

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