Volkswagen adds Corporate Edition accessory pack to Vento lineup

Volkswagen today added a special accessory pack with 8 features for its Vento car. The pack is available on both petrol and diesel models with manual transmission.

The special Corporate Edition accessory pack can be added to any of the trim levels and will cost Rs. 40,000 extra. The accessory pack contains:

1.   Navigation system with rear-view camera

2.   A trunk-mounted spoiler

3.   Side door protectors

4.   Alloy wheels

5.   Doorstep garnish

6.   Mud flaps

7.   Seat covers

8.   Chrome strip along the window-line

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Das WeltAuto, the Volkswagen’s used car business in India

Volkswagen today entered used car business in India through its subsidiary Das WeltAuto with its first dealership opened in Mumbai. Currently VW has commenced operations with 15 dealerships across country which will be increased to 21 by the end of next year.

Das WeltAuto deals not only deals with VW cars but also cars from all manufactures will be traded. VW with its stringent 160 point checklist ensures the car provides a hassle free ownership experience. It offers 1 year warranty on all VW cars and 6 months warranty on non VW cars.

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Volkswagen to reposition Skoda brand in India

Good news for Skoda lovers. Volkswagen has decided to reposition Skoda brand; that is Skoda will be positioned below the Volkswagen. This can happen only if Skoda car prices are reduced which is good news. Volkswagen owns Skoda and Audi and all over the world the parent VW sits between Skoda and Audi in terms of brand value. Here in India Skoda and Volkswagen have similar brand value which is seriously hampering Volkswagen’s brand image.

Skoda with its first vehicle in India ‘Octavia’ has built a reputation of a luxury car maker. The launch of Superb and Fabia which are best in terms of luxury in their respective class has put Skoda brand at the top of the chart. The Larua took off from where Octavia left. Having a good brand value is an asset to the company. But here the parent company Volkswagen thinks otherwise because Skoda is seriously denting Volkswagen’s image in India.

Volkswagen known to make quality cars is struggling to build the brand. Rivals such as Hyundai and Ford are delivering products which are better value for money cars. Volkswagen cars are no doubt the best in their class but somehow are not able to sell in numbers the company expect.  With reducing Skoda car prices Volkswagen can position itself clearly where it deserves to be, but in India it will take some time, may be another 2 to 3 years. 

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More powerful VW Polo diesel by 2014

     Volkswagen has confirmed that it will launch the Polo with a more powerful diesel engine in India by 2014. The new 1.5L diesel engine pumps out 95 Ps of power which is 23 Ps more than the current 1.2L engine.

     The 1.5L diesel has been developed with the same structure of the current 1.6L 4 cylinder diesel doing duty in Vento. As the 1.5L engine will be a four cylinder one it will be quieter than the current 1.2L three pot one.

     We feel just by putting a powerful eninge inot the Polo will work in India. The Polo, no doubt is a good car, but lacks some factors. The seating is low which makes difficult to gain entry and out, a strong factor cared by a conservative Indian customer. The interior space too is not in the league of  the B Segment car, so why would anybody buy a Polo just for driving pleasure. The Swift is a classic example of successful car in India. It has good space, good engine, good design and priced competitively. VW should take a leaf out of Swift success story.

     Having seen VW’s track record of making good cars, we fell the next generation Polo will be here by 2014 having a 1.5L diesel engine. Of course expect VW to work on the interior space in the new Polo. 

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Volkswagen Showrooms and Workshops in Mumbai

Volkswagen Showrooms in Mumbai

Dealers Name	Address	Phone/Email
Volkswagen Downtown Mumbai	Shaman Cars Pvt. Ltd. Sumer Apartments, Shankar Ghanekar Marg, Prabhadevi, Mumbai - 400 025 Maharashtra	022- 66044444 sales@vw-shamancars.co.in Head of Sales 9167208983
Volkswagen Mumbai West	Tornado Motors Pvt. Ltd. 4/5, Vikas center, 104, S.V.Road, Near Milan Subway, Santacruz West, Mumbai - 400 054 Maharashtra	022-42460000 amit.m@vw-tornadomotors.co.in Head of Sales 9167226639
Volkswagen Mumbai East	KSM Motors Pvt. Ltd. 19 A/B, 20A/B, Bezzola Complex, Suman Nagar, Sion Trombay Road, Chembur, Mumbai - 400 074 Maharashtra	022-42027100, Fax: 022-42027133 sales@vw-ksmmumbaieast.co.in Head of Sales 9167228002
Volkswagen Mumbai West	Tornado Motors Pvt. Ltd. 9/10/11, Kartik Complex, Gr. Floor, Opp Laxmi Indl. Est. New Link RD, Andheri West Mumbai - 400053 Maharashtra	022 49160000 sales1@vw-tornadomotors.co.in Head of Sales 9920460000
Volkswagen Downtown Mumbai	Shaman Cars Pvt. Ltd. Hughes Road, Plaza Heights Mumbai - 400007 Maharashtra	022 49128888 sales.hughes@vw-shamancars.co.in Head of Sales 9167876376

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