Yamaha official team partner of Deccan Chargers

     Japanese two wheeler giant Yamaha has tied up with IPL franchise Deccan Chargers (DC) as an official team partner for the IPL season 4. The deal entitles Yamaha the right to mention it as the “Official Team Partner” status in all its advertising and promotions, including web promotions, right to be mentioned in all official media release by the team, right to unlimited usage of team name and logo. Yamaha can also use images and signatures of minimum three players of the team along with access for two players for promotional events.

     IPL being the most watched sports event after the ICC World Cup, Yamaha wants to capitalize itself by strong branding and reaching out to customers. It wants to capture the youth share of market by promoting its products through youth studded IPL.

Source: ET

Mahindra W201 SUV spied again, now in Bangalore

     Mahindra’s W201 SUV is in the news every alternate days these days. IAB reader Vijayakumar could snap the Mahindra W201 being tested in Bangalore. Mahindra is extensively testing the vehicle to sort out all the niggles before its launch. By the size it is evident that Mahindra will position it to rival Toyota Fortuner and Ford Endeavour. Expect the W201 to be priced around Rs. 16-17 lakh.

     The W201 is the Global SUV from Mahindra. With minor alterations it can be sold in other markets as well. US market is the one Mahindra is aiming for and the W201 project holds a lot to the company’s future plans abroad.


     The W201 is expected to be powered by the Scorpio’s 2.2 liter CRDI engine coupled to both automatic and manual transmissions. A micro hybrid could also be expected soon after the launch. The monocoque chassis and front wheel drive with horizontally mounted engine is one of the salient feature of W201.


     Mahindra has tried to give W201 a unique design. This is evident from the door handles and the arch over the rear quarter glass. The tail lights have barrel bulges like the recent Scorpio. Interiors is also been designed to meet the latest trends.

Next generation 2013 Audi A3 sketches preview

     Audi has released three new tease sketches of its upcoming next generation A3 model. Sketches reveal a three-door hatch and a four-door sedan which look alike.

     The next generation A3 has bigger dimensions than its preceder. The next A3 will also feature a hybrid, plug-in hybrid and all-electric drivetrain options as well as the usual crop of petrols and diesels.

Chevrolet introduces new variant of Cruze with jet black interiors theme

     General Motors owned Chevrolet India has introduced a new variant of its Cruze sedan with jet black interiors and with added features as well. The jet black interior Cruze is priced at Rs. 11,92,602/- (ex-showroom, New Delhi) and will be available in all the Chevrolet dealerships across the country.

     The new Cruze will be available in two different colours – Switch Blade Sivler and Sandrift Grey in three variants LT, LTZ and LTZ AT. Aprat from the jet black interiors the new Cruze features Audio Controls on Steering Wheels, USB Port for audio system, Bluetooth connectivity in audio system, Automatic Climate Control, Illuminated vanity mirror, Automatic inside rear view mirror, Rear seat with new seat cushion design, Advanced 6 speed automatic transmission.


Press Release:
Karl Slym , President & Managing Director, General Motors India –
"The new Cruze combines powerful performance with jet-black interiors that redefine luxury. The introduction of the new Chevrolet Cruze is a testament to the importance that GM India attaches to maximize customer satisfaction. At GM India, we always try to work on the feedback we receive from our customers. We have made some exciting changes in the Cruze to make it even more alluring and attractive."

Source: ET