BMW launches new sub-brand 'i'

BMW has launched a new sub-brand 'i' thorugh it plans to market a range of advanced standalone hybrid, range-extender and plug-in electric models.


The first vehicles to be come under the 'i' brand will be i3 & i8 both of which will be released in 2013. The two vehciles are known for their alternate drive system which have been designed to overcome the extra weights of the batteries.




LifeDrive as the BMW calls the new architecture uses alluminium chassis to cover the drive train and the passenger compartement made up of carbonfibre-reinforced plastic developed in association with SG carbon.
 


The i3 with is an extension of BMW's Mega City vechicle, will be powered by an all-electric driveline which uses a 170 Bhp electric motor along with a lithium ion battery pack can cover a range of 100 miles. Several models inculding a range exteder is also under development.


The i8 known to as EffecientDynamics concept car is powered by BMW's upcoming 1.5L petrol engine and electric motor similar to that of the i3.


Both i3 and i8 will be manufactured at BMW's Lepzig factory, which attracted 400 million euro of frest investements.
Source: Autocarindia


BMW i sub-brand with i3 / i8 [video]
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