Mahindra enters construction equipment market in India with launch of Earth Master backhoe loader

     India’s leading multi utility vehicle manufacturer Mahindra & Mahindra has entered the construction equipment market in India with the launch of Earth Master backhoe loader. The Earth Master backhoe loader is priced at Rs. 20.98 lakh (ex-showroom Maharashtra) and will be manufactured at the company’s state of the art facility at Chakan. The vehicle is ideal for all heavy duty applications such as excavation, loading, grading, dozing and cutting.

     The Earth Master backhoe loader is powered by a DITEC 3.3 litre engine with 83 Bhp of power. The vehicle promises to give unmatched fuel economy, superior style and great operator comfort.  The vehicle comes with a 2 years unlimited hours warranty and can be serviced at dedicated service outlets by the company.

Press Release:
Speaking at the launch of the Construction Equipment business, Pawan Goenka, President, Automotive & Farm Equipment Sectors, said, “The Mahindra EarthMaster is an outcome of 36 months of development and is loaded with technology not hitherto seen in this product segment in India. With EarthMaster, we are ushering in a new era of performance, comfort and ease of operation in backhoe loaders.”
“The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters. It is backed by Mahindra’s dealer network, which will have unparalleled reach across the country. India is the world’s largest backhoe loader market with over 25,000 units expected to be sold in this fiscal, and we hope to create a mark in this fast growing segment,” said Kairas Vakharia, Business Head, Construction Equipment, Mahindra & Mahindra.

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