Japanese two wheeler giant Yamaha has tied up with IPL franchise Deccan Chargers (DC) as an official team partner for the IPL season 4. The deal entitles Yamaha the right to mention it as the “Official Team Partner” status in all its advertising and promotions, including web promotions, right to be mentioned in all official media release by the team, right to unlimited usage of team name and logo. Yamaha can also use images and signatures of minimum three players of the team along with access for two players for promotional events.
IPL being the most watched sports event after the ICC World Cup, Yamaha wants to capitalize itself by strong branding and reaching out to customers. It wants to capture the youth share of market by promoting its products through youth studded IPL.
Source: ET
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