Toyota sells 1 lakh unit of Etios and Etios Liva in India


     Toyota Kirloskar Motor Ltd has annunched that it has sold 1 lakh units of Etios and Etios Liva cars in Inida. Etios series – sedan and Liva hatchback are cars aimed at mass volume market in India and Toyota feels it has achieved an important milestone.

     Toyota Etios sedan was launched in December 2010 and the Liva hatchback was launched in June 2011. Etios sedan sold 50,157 units in financial year 2011-12 to become the third largest selling car in its segment. 

     The Etios sedan and Liva hatchback were launched in petrol variants initially. After 6 months of launch, diesel variants came into the market which actually boosted the sales. The increasing petrol prices prompted customers to go for a diesel car and the long waiting period of Swift made Etios the obvious choice. The renowned Toyota quality and refined engine has played positive for the company in its first mass market venture. 


Sandeep Singh, Deputy Managing Director, Marketing, TKM added -
“We are delighted to touch the One Lakh mark. The number reflects how the Etios family has grown and how Etios and Etios Liva has become a household brand in India. Customers have owned and appreciated the vehicles and we are constantly incorporating their feedback to be able to serve them better. This is a small yet very important milestone in this large project that will place TKM on a higher pedestal in the global operations of Toyota.” Source: Wheelsunplugged



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