Toyota to export Etios and Etios Liva to South Africa from India

     Japanese automotive giant Toyota Motor Corporation will start exporting its Etios and Etios Liva cars to South Africa from India. The Etios concept was conceptualized keeping in mind the requirements of developing markets of which India was the main one. Hence Toyota maintains in Eitos ad campaigns saying “World’s First, India First”. The Etios exported from India will have little technical modifications to suit the local requirements in South Africa. Only petrol variants of Etios cars will be exported from India. 

     Toyota which has associated with Kirloskar Motors in India manufactures Etios and Etios Liva from its second plant which is situated next to the main plant at Bidadi, near Bangalore. The current production capacity of second plant is 80,000 untis which will be increased to 1,20,000 untis by 2012 and 2,10,000 units by 2013. The sheer volume speaks about Toyota’s seriousness about making Etios cars. 

Post a Comment