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Skoda Rapid microsite goes live, car launch on 16th November

     Skoda Auto will launch its new midsize sedan in India on the 16th of this month. As the launch date comes closer, there Skoda Rapid’s microsite goes live. However you will not get many details about the car as of now.

     Skoda Rapid is based on Volkswagen Vento platform and shares the same engines with the later. The Skoda Rapid will come in 3 variants - Active, Ambition and Elegance. Since there is sharing of platform, Skoda might have saved much of the cost which is expected to be passed on to the customer. The Rapid is likely to be priced between Rs. 7-9 lakh.

     The Rapid in the front reminds us of the Fabia hatch with its prominent Skoda grill. The rest of the car is Vento, as we have said earlier that Rapid shares its platform with the Vento. Only in the rear, the crease on the sides of number plate gives some differentiation with the Vento.

     The strategy between Skoda and Volkswagen is not still understood. They both have a same car with different names and of course will come with different price tags. How will Skoda and Volkswagen convince the customer to buy their own product? Let us see how this strategy works in India. 

Check out the Skoda Rapid microsite

Skoda Rapid Video

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