Maruti renames previous generation Dzire as Dzire Tour, on sale next month

     Like Ford renamed the old Fiesta as Fiesta Classic after the launch of the all new Fiesta, Maruti Suzuki has renamed the last generation Dzire as Dzire Tour which will go on sale next month. The last generation Dzire was stopped after the launch of new Dzire which is shorter in length and comes under small car category.

     The Swift Dzire has been a huge success story for Maruti Suzuki after the Swift. The comfortable rear seats and loads of luggage space wooed customers to buy this not so good looking sedan. Though through some angles the Dzire did look like a premium car, the overall side profile has been disappointing. Having said this we also feel that the current Swift has also some design flaws especially from the side. It is understandable because the Dzire has been built in on the Swift platform designed to be customized for Indian conditions.

     The Dzire has been so successful that every the good looking SX4 could not match half of its sales, thanks to the pricing of the later. The typical Indian customer who wanted more for less got a suitable recipe in the form of Dzire. The Dzire Tour will obviously cost more than the current Dzire because of its length commanding higher tax. With both the current and earlier Dzire on the roads, it is hard to who will be sold in big numbers.

Post a Comment