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Mercedes Benz to launch cars under Rs. 20 lakh in India

Mercedes Benz is the first of the three German luxury car companies to come to India. Mercedes Benz entered India in 1996 and transformed the luxury car segment which was still in infancy. Then followed BMW and Audi but the irony is, Mercedes Benz has been pushed to 3rd spot, thanks to the new launches from BMW and Audi, mainly of their small SUVs.

In order to regain the lost ground, Mercedes recently launched B Class which is just over Rs. 20 lakh and now is planning to launch cars costing less than Rs. 20 lakh. Mercedes A Class is the smallest car in the Mercedes stable and hence is the vehicle which will be launched under Rs. 20 lakh in India.

Mercedes plans to invest Rs. 250 Cr. in India as its strategic investment till 2014. The company intends to have 40% of its vehicles to be under Rs. 25 lakh, which means, the A and B Class will be the focus model for the Mercedes in the near future.

Mercedes also plans to develop mini SUVs on the A and B Class platform to avail versatility to its customers. If priced well in India, the A Class might be a new segment maker and turn the fortune of Mercedes Benz.

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