Ford has
managed to pull out a rabbit out of the hat through the highly successful
Ecosport. The mini SUV segment in India is still in infancy and has very little
competitors as of now and Ford Ecosport is enjoying the privilege of being the
winner in the segment.
But things are
going to change soon. Hyundai is coming up with a mini SUV codenamed ix25 which
has already spied testing alongside Ford Ecosport and Renault Duster on Indian
soil. Now the spy picture of Maruti’s mini SUV based on Alpha XA concept has
given a broader dimension to the segment. Being a Maruti, it can offer a
product very competitively to its competitors, the trend which Maruti Suzuki
has been following for a long time.
Volkswagen is planning
to bring Taigun in 2016 and mini Duster or new low cost mini SUV from Renault is
also on the cards. Tata Motors is launching Nexon mini SUV soon. So in coming
years we will see a huge demand as well as competition in the mini SUV segment
in India. Does B segments 2005 to 2014 success story will be carried to mini
SUV segment? Chances are more likely...
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