Mini SUV segment to boom with Maruti, Volkswagen & Tata entry

        Ford has managed to pull out a rabbit out of the hat through the highly successful Ecosport. The mini SUV segment in India is still in infancy and has very little competitors as of now and Ford Ecosport is enjoying the privilege of being the winner in the segment.

        But things are going to change soon. Hyundai is coming up with a mini SUV codenamed ix25 which has already spied testing alongside Ford Ecosport and Renault Duster on Indian soil. Now the spy picture of Maruti’s mini SUV based on Alpha XA concept has given a broader dimension to the segment. Being a Maruti, it can offer a product very competitively to its competitors, the trend which Maruti Suzuki has been following for a long time.

        Volkswagen is planning to bring Taigun in 2016 and mini Duster or new low cost mini SUV from Renault is also on the cards. Tata Motors is launching Nexon mini SUV soon. So in coming years we will see a huge demand as well as competition in the mini SUV segment in India. Does B segments 2005 to 2014 success story will be carried to mini SUV segment? Chances are more likely...

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