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Maruti to launch a new sedan between Dzire and SX4

     It will not be unfair if we say Maruti Suzuki is one of the first companies to react to the Indian market demands. After the launch of the new Swift Dizre, a potential gap got created below the SX4. The new Swift Dizre is priced between Rs. 4.88 lakh and Rs. 7.5 lakh where as the price of SX4 starts from Rs. 7.7 lakh and goes upto Rs. 9.4 lakh. So an all new sedan segment is created in the price range of Rs. 6.5 lakh to Rs. 8.5 lakh which Maruti do not want to let go.

     Maruti recently rebadged the old Dizre as Dizre Tour which is mainly targeted for the taxi segment. Otherwise the old Dizre would have been a perfect vehicle in Rs. 6.5 lakh to Rs. 8.5 lakh segment. Having said this we have to understand that Maruti Suzuki would have already thought of launching a new sedan below SX4 before the renaming of the old Dzire.

     Since almost all of the Maruti’s latest vehicles are value for money and have had phenomenal success in the recent past, we can expect to have a wonderful vehicle in the form of a new sedan. Since the Eritga will be launched very soon, we can also expect the new sedan to be based on the Ertiga platform which is not a bad idea!

     Maruti is facing a stiff challenge in sedan segment after the launch of new cars like Toyota Etios, Volkswagen Vento and Hyundai Fluidic Verna. Even the diesel SX4 failed to boost the sales in the C segment. The only drawback of Maruti is not having a powerful diesel engine. Suzuki is in talks with Fiat for a bigger 1.6L Mulitjet which might find its place in future SX4s. The new sedan which we mentioned earlier might be powered by the 1.3L DDiS turbo presently powering the SX4.

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