Toyota Etios Liva gets beige interiors

     Toyota has upgraded its Etios Liva hatchback with beige interiors. Now the dashboard and door pads get beige treatment adding little bit of premium feel to the car.

     It has almost a year since Toyota launched the Etios Liva hatchback and as everyone expected the car to compete against the market leader Swift, it could not live up to the expectations. The main let back of the Etios twins was their shoddy interiors. The dashboard looked no better than a Alto and customers turned away with its looks thought it was built by a Toyota. Toyota has responded to the customer feedback with beige interiors which will please B Segment car buyers. 

     Though Toyota is responding to customer feedback we feel it lost a good opportunity with Etios in India. We guess the Japanese underestimated the Indian customer sentiment of buying a car thinking that, a not so good looking car with a good quality reputation of Toyota can sell well in spite of pricing it high. Hyundai has set a classic example of understanding the buyer’s sentiment. Off late Hyundai has launched some good looking cars in India and in spite of high price of ownership experience people are making a beeline to own a Hyundai. Verna, i20 and Eon are no better than its competitors but still well because of its design and functionality. We hope Toyota gets good market analyzer in India.


Picture Source: Indianautosblog
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