Mahindra to enter small car segment in India

     India’s utility vehicle major Mahindra is planning to enter the small car segment in India. It is learned that Mahindra is developing a new platform for small cars in its new facility at Chennai. The small car is expected to be launched by 2014 in the price range of Rs. 2 – 5 lakh.

     Mahindra will have a huge task cut out as the players in the small car segment has already capitalised the market. Mahindra has to bring in its vast experience in making rugged vehicles to its small car and give its customers value for money.  

     Along with the small car Mahindra is also planning to built cars on Logon platform. A Verito hatch which is already in its testing conditions will make its presence very soon. Mahindra will also look to synergise Reva operations with these new projects. 

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