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New Toyota Camry launched in India, priced at Rs. 23. 8 Lakhs

     Toyota Kirloskar Motor Ltd. today launched the 7th Generation Camry in India priced at Rs. 23.8 lakh ex-showroom, New Delhi. The new Camry was spied some days ago while undergoing test run on Bangalore roads.

     Unlike the last generation Camry, the 7th Generation Camry will be assembled in India. The rupee depreciation and duty increase prometed Toyota to assemble the car in India. Toyota’s Bidadi plant becomes the 10th plant to manufacture the legendary Camry.

     The Camry has been a highly successful vehicle for Toyota. The Camry was first launched in Japan way back in 1982 and made its Indian debut in 2002. Since then 6500 units of Camry has hit Indian roads. Worldwide over 14 million Camrys has been sold and along with Corolla, Camry constitutes 60% of total Toyota sales.

     The major makets for Camry is the US and Middle East followed by Japan and Australia. However, the Camry could not make good sales in India, thanks to its high price. With the price of around Rs. 30 lakh, Camry lost its pace to Mercedes C Class, BMW 3 Series and Audi A4. Indian customers preferred German luxury brands rather than bland and bulky looking Camry. But things might change now as the Camry is assembled in India and hence will cost less compared to the previous model.

     The new Camry is powered by a new 2.5 liter petrol engine which produces 181 Ps @ 6000 rpm of power and 233 Nm @4100 rpm of torque. The engine is mated to a 6 Speed Automatic gearbox (Sequential shift). The new engine is more powerful and fuel efficient than the old 2.4L petrol engine. Currenty Toyota has no plans to launch a diesel powered Camry in India.

     The Camry is offered in 4 colour shades - Beige metallic, Attitude black, White pearl crystal shine and Silver metallic. Test drives and booking for the car begin from today at all Toyota dealerships.

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