Indian utility vehicle manufacturer Mahindra and Mahindra has launched the Gio compact cab in Uttar Pradesh. Earlier last month, the Gio compact cab was launched in Bihar. Mahindra wants to dominate the rural passenger cab segment which has not been touched by many vehicle manufacturers in India.
Mahindra has reported that it has created a new segment by launching Gio positioning it as an affordable people carrier across rural India. The report quoted M&M Vice-President (sales – automotive division) Vijay Nakra as saying “UP is an important market for us and the second place in the country after Patna, where we have launched Gio.” It was reported that the company is basically eyeing the large three-wheeler driver-owner segment for Gio. “The cab can also be used as carriage in public schools and large corporate campuses,”
The Gio compact cab is priced at Rs. 1.95 lakh in UP. Although the cab is based on the Gio pick up mini truck, it has been customized for passenger safety, comfort and ergonomics. The compact cab is driven by a diesel engine at present and an electric option is also on the cards.
Source: wheelsunplugged
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