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Mahindra mulls to launch a small car at Rs. 3 lakh

     After Tata, Maruti & Nissan, it is Mahindra now who wants to enter into the bottom most segment of Indian car market. The company is planning to launch a small car which will be priced at Rs. 3 lakh.

     A car under Rs. 3 lakh is the vehicle which the people in India are looking for. The sales of Maruti Alto, which sells over 25,000 units a month is a classical example. Though Tata could able to make a car under Rs. 2 lakh, the Nano could not make a big impact because of quality issues.

     So what can we expect from Mahindra? Since Mahindra is known for its rugged vehicles, we might see a small car which can withstand tough Indian roads. Again the quality is an issue with Mahindra. Mahindra has to really work hard on the quality before its small car comes on road. Otherwise it too will bite the dust like Nano.

     Mahindra has a four wheeled passenger vehicle – Gio Cab for the rural market. Knowing the company for its versatility in sharing the products, the Gio platform might well be used to build the small car.
Watch this space for more updates…
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