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Tata Aria 4x2 launched, price starting from Rs. 11.61 lakh

     Tata Motors has launched 4x2 version of its latest SUV offering ‘Aria’ in India. The company has priced Aria 4x2 very competitively with price starting from Rs. 11.61 lakh ex-showroom New Delhi. The Aria 4x2 is available in 3 trim levels – Aria 4×2 Pure, Aria 4×2 Pleasure and Aria 4x2 Prestige. However the top of the line Pride trim level is not available in Aria 4x2.

The prices of trim levels of Tata Aria 4x2 are:

Tata Aria 4x2 Pure – Rs. 11.61 lakh
Tata Aria 4x2 Pleasure – Rs. 12.61 lakh
Tata Aria 4x2 Prestige – Rs. 14.26 lakh

     Ever since Tata Motors launched Aria in India, the sales of Aria have not picked up, mainly due to the price. With the launch of cheaper 4x2 variant Tata Motors seem to have responded to the market demand. The Aria 4x2 trim is priced Rs. 1.7 lakh as compared to the similar 4x4 variant. With this move, Tata Motors aims to push Aria sales to the next level.

On the launch of Tata Aria 4x2, Mr. P M Telang, Managing Director of Tata Motors – India Operations said, “As the first Indian 4×4 crossover, the Tata Aria has broken a new path for Tata Motors. With the introduction of the Aria 4×2, we make the range comprehensive. The pleasure of the Aria, combining the finesse of a sedan with the muscle of an SUV, can now be availed by a larger customer segment.”
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