Mahindra not to bring Ssangyong cars in India, to focus on SUVs

     India’s largest utility vehicle manufacturer Mahindra & Mahindra has said it will not bring Ssangyong car to India as it wants to focus on SUV segment and want to become a global utility vehicle manufacturer. To remind, Mahindra bought majority stake in Korean’s automaker Ssangyong recently.

     Mr. Rajesh Jejurikar, who heads Mahindra’s automotive business operations said, they feel appropriate to have a single car in the portfolio of SUVs. The focus of the company is on global SUV.

     Mahindra has a lone car model in its portfolio in the form of Verito. The company is planning to launch a hatchback version of Vertio by early next year.
Saying no to the Ssangyong cars, Mahindra will bring in Ssangyong SUVs to India. Ssangyong SUVs include Korando and Rexton which are seen decent success in US markets.

     We feel the Mahindra’s strategy of preferring a single car in its portfolio of SUVs may have fueled the rift between its JV partner Renault. Renault wants to bring in its series of cars to India which Mahindra was not intending to as it wanted to focus more on the SUVs. All is well that ends well. Now we can get to see Renault’s range of cars as well as Mahindra’s SUVs together in Indian market.

     Ssangyong Motors which as 'Chaiman H' as its flagship car could wait for some more time to make it to India. 

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