After buying back the remaining shares from Usha International Ltd., Honda has changed its corporate identity Honda Cars India Ltd. The name change come into effect after a fresh Certificate of Incorporation issued by the Registrar of Companies, NCT of Delhi and Haryana. Now HCIL is 100% subsidiary of Honda. Honda last year changed its two wheeler corporate identity to Honda Motorcycles Scooter Ltd. after ending the 26 year JV with Hero Motors.
Honda with its new corporate identity now wants to focus on small cars in India. The focus will be mainly on the Brio and City which has been received well by the customers. Honda has discontinued Civic sedan in India and soon the Accord will also be pulled out from here. Honda feels Indian market is turning towards small and diesel powered cars ad hence want to focus on them.
Honda will launch Brio Automatic and City CNG variant in the near future. A diesel powered Brio and City will also come soon as Honda has already started testing the diesel Brio in India.
Press Release:
Mr Hironori Kanayama, President & CEO, Honda Cars India Limited - “We are committed to the Indian market and will continue to delight our customers with latest products from Honda, which will enrich their lives and enhance their lifestyles. Honda’s quality, superior technology and overall ownership experience is what has endeared this brand to our customers since inception and same philosophy will drive us in future.”
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