Toyota Etios Liva launch on 27th June

     Toyota will launch its much awaited hatchback Etios Liva on 27th of this month. Toyota is banking lots on the Etios Liva hatchback which has been specially designed for India. Toyota has been testing the vehicle in and around Bangalore for some time and wants to make sure it is has no nigglings when launched.

     Toyota Etios Liva is the hatchback version of the Etios sedan. Etios sedan was launched on 1st December last year and the company received overwhelming response for the Etios sedan. The Etios Liva was to be launched in March this year but due to the devastating earthquake in Japan, the company had to postpone its launch of over 4 months.

     Toyota has developed Eitos platform for developing markets most importantly for India. So the Etios will make its first debut in India and later will go to other parts of the world. This shows Toyota’s commitment to Indian car market which it has been studying for over a decade.

     With the launch of Eitos Liva, Toyota will definitely create a price war in the B segment hatchback segment. Only time can say who will be the winner, but by the strong history of Toyota we would bet Toyota will be the winner altogether.

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