The Karnataka State Govt. has allotted 500 acres of land for the company. Dharwad is an upcoming industrial town in Karnataka which also houses the Tata Marcopolo bus manufacturing factory.
Hero Honda is feeling stiff competition from its competitors, thanks to the Japanese invasion. Its bread and butter 100cc motorbike segment is also being challenged and the company is finding had to maintain its top position in the segment. The company has ambitious plans to increase its sales to 5.6 million units with the launch of 12 new products which includes a 250cc motorcycle in the next 18 months.
