Mahindra launched Maxximo mini truck at the Auto Expo early this year. Maxximo is priced competitively at around Rs 2.5 lakh giving a stiff competition to market leader Tata Ace. Tata Ace had been dominated the segment for a while and after the launch of Maxximo mini truck and Ape mini truck Ace dominancy has been hit, though not to a large extent.
On the lines of Tata Ace based Magic, Maxximo mini truck based passenger vehicle will be target at mass people mover segment. Expect it to be priced at Rs 2.75 lakh.
